Proactive Advisor Magazine:

Jud, talk about your background and how that helped shape your views on your firm’s mission.
After graduating from the University of North Carolina–Charlotte with an economics degree in 1993, it was natural for me to pursue a career in financial services. I was always interested in the financial markets and have a family background in the financial area. My grandfather was a senior manager for Jefferson Pilot and a very good financial planner himself.

Managing client expectations, especially regarding how services are delivered, is critically important for a wealth advisory firm. This is a two-way street, says Judson Gee, and he asks that clients review and sign a “Client-Advisor Expectations” agreement that specifically addresses the following:

  • How promptly each party agrees to respond to inquiries from the other.
  • Preferred methods of communication (e.g., in person, via phone, text, or email).
  • Frequency of client review sessions and how they should best be scheduled.
  • A summary of broad investment objectives and a commitment by both parties to “stay the course” in working toward long-term financial goals.
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